About Dema

     

Hi, my name is Jess Dmitrenko and I am the founder/owner of Dema Collective. Dema is a reflection of the coast I grew up by, the Southern California boutiques I once managed, and the style that's always felt like home. After moving to Sacramento in 2021, I knew I wanted to create something that blended personal connection with free-spirited, effortless style. Dema is just that: a space where coastal spirit meets everyday wear, and where every piece is chosen with intention and inspired by you. Whether we connect through social media or face-to-face at a local event, I'm so excited for the chance to cross paths with you soon!

My hope is that you feel lovely and alive in Dema pieces.